Since we redesigned the Computing web site and relaunched it in early March, I've been keeping an eye on traffic and looking at ways to boost the number of people visiting the site.

The good news is that there are a lot more of you reading Computing.co.uk - many thanks for spending time with us.

But there is always room for improvement, and one of the areas we want to promote is our blogs - see www.computing.co.uk/comment - which is probably the widest collection of UK IT expert blogs on the web.

So, I thought I'd see what happens when you search Google for some of the bloggers. I'm pleased to say that many of them figure prominently in the search results. But from a personal point of view, it was slightly disconcerting to find that a search for 'Bryan Glick blog' brings up a top result of 'Brians blog' with the description 'Brian's rambling & insufferably self-indulgent blog of questionable value' !

Brian Glick is from Seattle, and says that he is 'fresh out of school' and 'naively dreams of changing the world for the better.'

There may be those who haven't noticed the difference, but rarely has the 'y' in the spelling of my Christian name been more important. We all vanity-surf at our peril.

Clearly this particular blog entry does little but prove itself to be rambling, insufferably self-indulgent and of questionable value to IT professionals, but I will at least try to find some form of relevant conclusion.

A famous New Yorker cartoon once showed two dogs sitting at a PC, with one saying to the other: 'On the internet, nobody knows you're a dog.' As I found out, the opposite can also be true - on the internet, how can you make sure people know you are not Brian?

The web may be great for e-commerce, for social and professional networking, and for finding information, but it can also put a barrier between you and your customers, peers and business partners if you are not careful. Make sure the people who need to know who you are, know who you are.