If ever you have wondered what the latest industry buzzword means, here’s Oracle chief executive Larry Ellison to explain:

“We’ve redefined ‘cloud computing’ to include everything we currently do. So it has already achieved dominance in the industry. I can’t think of anything that isn’t cloud computing," he told financial analysts last week.

“The computer industry is the only industry that is more fashion-driven than women’s fashion. Cloud computing. I read that orange is the new pink. And cloud is the new SaaS. [Software as a Service] Or cloud is the new virtualisation. It is the most nonsensical... I mean I read these articles… I have no idea what anybody is talking about. I mean it is really just complete gibberish.”

It was just too good a quote to miss – thanks to Reuters for reporting it here.

Meanwhile, here is a recent press release in which Oracle is clearly not deciding to co-opt a buzzword for its own purposes: Oracle Extends Enterprise 2.0 Leadership .

Enterprise 2.0?  I mean it is really just complete gibberish.

It’s the new IT vendor battleground – which buzzword works for you…