We’ve all heard about “greenwash” – the recent tendency of IT suppliers to add a green veneer to all their marketing, suddenly hailing the environmental credentials they didn’t realise they had until it became important to their biggest customers.

Well now we seem to have the “economic crisis-wash” if you’ll pardon the rather garbled grammar.

Computing journalists are regularly on the receiving end of PR executives ringing on behalf of IT vendors to promote their wares and try to get an inch of column space somewhere in the publication.

Probably every other call lately is pushing their clients’ ability to help users respond to the impending recession – usually the self-same products that were also just perfect to help you in the boom times.

Of course it’s easy to be cynical and you can’t blame IT marketing managers for trying to be topical and responding to the changing needs of prospective customers.

But if you’re not fed up already with recessionwash, I expect it’s only a matter of time…